What image comes to your mind when I say “color contrast”?
Perhaps your first thought is the famously hard-to-read combination of red and green; and you are right. For example, 9 percent of men cannot distinguish between red and green. Even though a minority, it’s helpful to keep in mind that a substantial percentage of your potential customers are affected by improper red-green design.
Based on what I’ve recently seen it seems to be a bit of a mystery what you should do when moving your app from non-touch screens to touch screens. Here are three things for you to consider!
Continuing with the topic of icons…
From the start, the appearance of your application in the app menu makes a difference in how people interpret your app. If your icon looks stylish, has the correct shape, and people can guess from the app’s name what it does, your app is on the right track.
If the shape of the icon is different from the rest of the icons on the phone, your app will feel alien and not like an integral part of the phone. Some people might think the app is a (cheap?) copy of something else; others might think you simply don’t care. This opens the door to bad reviews, since people launch your app with a negative attitude even before they have really seen it. It is very hard to recover from that initial negative first impression!
Example of a badly shaped launcher icon and truncated app name.
The same holds for the app name; you should try to keep it short enough that it will not be truncated. It’s not easy to come up with a short and catchy name, but it’s definitely worth the effort. In addition to looking better on the phone (let’s be honest here; it does look better when it’s not truncated), a short app name is more likely to be remembered by users. This makes it more likely that they will recommend it to their friends (because they will also love the app, of course!).
So, how to make things right?
By taking care of just these seemingly minor details, you help set people into a positive attitude before they even open your app.
Did you know…
The squircle (the matemathical term) is pretty close to the Nokia icon shape. Luckily enough, you don’t need the formula to create your launcher icon; you can always use the Icon templates we have created for you. And you don’t need Photoshop to work with them: they are also available for Inkscape!
Sometimes you might need to generate the shape in your code; either to generate the shape at runtime, you need the mathematical formula for drawing a custom button, or you just want to try it out in Matlab In that case, this link might help you: http://en.wikipedia.org/wiki/Squircle.