While russhing from Paris by Thalys to Amsterdam to arrive in time to iStrategy pointed out to me by a collegue, as a leading online media conference. Indeed the lineup looked impressive and interesting.
In the morning off to the Rai Conference Hall to iStrategy. First appearance is a lot of people in blue suits. Meeting Seven Advertising Agency, I caught their talk about the iPad and their experience with user stats. Then over the Facebook Advertising by Paul Ducray. Across the hall into the SEO optimization, and into mobile strategy, with a last stop at evian baby booming about a viral marketing campaign.
I found the statistics by seven advertising company interesting that most people ipad from their couch, and most users are 1 ipad per family so 1 ipad=4 eyes/5 eyes. Adds interactivity to the family.
Facebook advertising session was finished by the time I arrived, but I got to meet Paul Ducray, who wrote the book, Facebook for Dummies together with his co-author Rich. We had a great talk about facebook ecommerce and it’s future, the space, and what the concerns are for the merchants (will marc z take a cut?) and technical questions (is paypal blocked by marc z?). So far not solution that really is blazing ahead in techniques and only about 7 serious players in that space.
Phillips was a main sponsor, but no wonder as they are so social media saavy that you could trip over it. With 3 main online social sectors in the company: lighting, healthcare, and consumer goods. We had a great o’le talk about their awesome cooperation with Swarovsky–truly an innovative company Phillips. The lighting department is now working on the fabrics for large walls and screens. Healthcare is booming. They told me that their company uses an internal twitter software for corporations so that the entire company can see more and more what the global company is doing. So if people in India are working on something, Philips NL can join that project instead of having duplicate projects running with people internally developing the same things. Saves budget to have them join forces internally rather than run two teams that dont know about eachother. Very innovative.
I met a woman who was a TV remote company, there for the first time and just getting to know what can be done with social media to help their company. She attended the first steps training course at the istrategy conference. I missed that because I was in the ipad–I would have liked to join to see what they thought were the first steps (and make sure I was doing it all!).
I enjoyed the talk about SEO as the American lady handed out beers and talk about the evolution of search in time. She showed some great features on SEOMoz, and talked about symantics. I esptically found her Q&A in the end enlightening as she highlited a problem that my site had been having. She said I could email her about it. I am waiting to follow up as I had to run on the last day over to another venue to catch the Creative Amsterdam Conference.
The Evian campaign was brillian blend of fashion and water and france. The videos and the baby t-shirt inspired them to be sold in Colette concept store in Paris. It was an all-out atach on every media front!
The Mobile Marketing Man was interesting, and boy can you guess my disapointmnt when I saw that he wasn’t going to talk about tools and techniques and QR codes. I was totally disspointed. However, I did get a lot of information and ideas about how to include it in marketing. Valuable information for a techy. I asked how developed mCommerce was and where did he see it going. He said that it’s got a 300% increase in 2010 from ebay. Good news for Fashion Industry.
In total, the conference was pleasant, only a few pointers:
Somehow make it more clear on your website about the networking software–many people found out too late (including me and the remote woman and seven). I found it hard to network at this event.
Have people wear color coded tags so that you can quickly identify people in the room that you may want to meet.
More women speakers. I’m happy to recomend some to you.
A valuable conference and well worth attending for the ligher side of technology talking about marketing.