(Shanghai, China) 360Fashion Network has been invited by the Mobile Asia Expo (by GSMA) to create an 250-sqm FASHION AND MOBILE ZONE during the expo that is be held at the Shanghai New International Expo Center from June 20th – 22th, 2012. The zone showcases how fashion brands can harness the latest mobile technologies in their brand building, retail space, and advertising campaigns in cooperation with CHIC Fashion Expo Beijing.
The zone is open to the public during GSMA’s Mobile Asia Expo. According to Anina Net, founder and CEO of 360Fashion Network, the zone allows visitors to experience the power of Augmented Reality, QR Codes, and Near Filed Communication (NFC) as presented on the three different walls of the zone. Visitors can also download Anina Dress Up (http://getap.ps/ADUFree Also in OVI store!) game for girls displayed on the fourth wall to any mobile phone along with 360Fashion News (http://www.windowsphone.com/en-US/apps/4894fc14-e893-42fc-b2f0-22fdc12eaa61) and 360Fashion Look-Book app (http://www.360fashion.net/app) on N9 (http://store.ovi.com.cn/content/205736?clickSource=search&pos=2).
“We have been hosting CHIC for the last 20 years; with 360Fashion’s participation and support, we are able to show the world that we are in pace with the new technologies for fashion brands,” said Mr. Chen Dapeng, Executive Vice President of China National Garment Association.
Imagine seeing someone wearing a great outfit. Now imagine placing your phone next to it so it can identify the type of fabric, the designer, or where it was purchased. Sounds impossible, right? It’s not – so stop by and see it in action!
The exhibition will showcase Bas Koster’s (http://baskosters.360fashion.net) new Mobile Fashion SS2012 collection along with Esmod Beijing (http://www.esmodbeijing.com.cn) designers, new QR reflective clothing, and Elisabeth de Senneville’s (http://www.elisabethdesenneville.com) work on the exhibition floor.
Shanghai New International
Expo Centre (SNIEC):
Entrance Hall 2 (North)
2345 Longyang Road
Pudong, Shanghai, 201204
(located at Fangdian Road, near Huamu Road, beside Kerry Parkside)
(Friday, June 22nd 2012) Anina Net Founder and CEO of 360Fashion Network will give a speech in the INNOVATION HALL TWO N2, about HOW MOBILE WILL REVOLUTIONIZE THE FASHION INDUSTRY. In this speech Anina (http://www.anina.net) will talk about how NFC will turn the retail space into a fun experience, and clothing able to authenticate. QR codes will catch onto designer’s hang tags in order to download their Apps and keep their customers close. How Augmented Reailty (http://getap.ps/360AR) will change the face of Advertising campaigns and make them jump alive, and 3D spring out of the catalog pages. How body scans will lead internet shoppers to the right products for their body shape. This and more Anina will share the 360Fashion Network (http://www.360fashion.net) vision of the future of Mobile.