Whether you have one app or a large catalog of apps you can always use more users for your apps: the question is “How do you attract new users?”
Well the single word answer for that would be “marketing”, but marketing entails a lot of different methods, work logic, analysis etc. For apps it can include methods such as word-to-mouth, paid advertising, reviews on sites and more.
One powerful method of marketing is cross-promotion. Advantages include:
- Cost of promotion is less
- Win-win situation for both parties
- Cross-promotion marketing is the easiest and often one of the most successful marketing strategies
- Both businesses can promote themselves simultaneously
In the crowded world of apps the user-base of your apps from the total users of the app store your using will always be a fraction of the whole, also from the total users who downloaded your app there is a high rate of desertion from the users (either the app isnt what they thought, or they got all they wanted from the app lifetime – for instance with games that have finite number of levels, found a better app, etc) so it makes a lot of sense to do cross-promotion with other apps while you still have the users thus helping you get a new user-base which might be the right user-base for your apps, however it could be a lot of management & extra development work to individually arrange, maintain & analyze cross-promotion with every other developer, this isnt your core job you are an app developer right?, a lot of other app stores eco-systems have grown a lot of such tools for developers and I’m happy to announce AppsBeacon (console.appsbeacon.com) the first free discovery & cross-promotion tool for Nokia store.
AppsBeacon is fully automated to help make your life as easy as possible, it can generate all the app data (description, name, banner images, categories and more) from your Nokia store listing, also its SDK is a take charge SDK that with its single line of code it will take over and handle everything in your app.
You receive the opportunity to do free fully automated cross-promotion with the entire developers & publishers pool that uses AppsBeacon, while the system is fully automated with great reports that show you impression & click rates you still have the option to customize things such as load different banners for your apps, have a do-not-promote list of apps that are your competitors and more.
AppsBeacon is based on credits system you earn credits by integrating the SDK into your apps and show apps banners from the SDK call and those credits are used to show your app banners in other apps, 80% of the credits you earn are used for that purpose.
AppsBeacon has great user interaction from the data we’re seeing and a high CTR rate of around 10% and already several developers and publishers are using & loving the system.
For more information I also suggest you check out the wiki article Promoting Asha apps on Nokia store with AppsBeacon (Wiki) or our , and simply register here.