When we witness developer success, we want to share it with the community in the hope it will be a catalyst for others! Recently, Game Insight, developer and publisher of free-to-play games, saw its business grow with its first foray into developing games for Nokia devices and Windows Phone 8. Starting with city-builder My Country and role-playing adventure Rule the Kingdom, the company has already surpassed $500,000 in revenue from more than 700,000 Windows Phone 8 users this year.
So how did Moscow-based Game Insight experience such success with its first Windows Phone games? We asked Senior Business Development Vice President Darya Trushkina that question and she gave us a few insights:
Trushkina suggests creating high-quality content that keeps users engaged and doing so in a format that feels authentic to the region. Integral to this is customizing each game for each market, to make players feel that the experience was built specifically for them.
Lean on Nokia
Make use of regional Nokia developer teams (like Game Insight did in Russia and China), who may be able to provide marketing support, including prime spots in the Store, cross-promotion opportunities as well as social media support. They can also help with local market insights and feedback to help ensure an app is successful with consumers in the target market.
As a small developer, Game Insight found this hands-on approach from Nokia’s regional teams to be key to limiting marketing expenses and increasing each game’s overall revenues. Encouraged by the success of their first titles on Windows Phone, the company is now looking to replicate that success in additional markets across the globe as well as expand development for Windows Phone 8 and Nokia devices.
Interested in learning more Game Insight and its path to success? Head over to the Conversations blog for more information.
Health Pack Games, a publisher of mobile games, has been using Nokia Ad Exchange (NAX) to cross-promote its apps, and monitor its global downloads and in-app advertising results, and they like what they see. The game publisher has seen higher click-through rates, higher conversion rates, and substantial revenue improvements.
Canada-based Health Pack Games offers mobile games, including Monster Stack 2 and Chicken Story 2. Both games run on multiple platforms, including Windows Phone 7-based Nokia Lumia smartphones.
Creating a winning app is about more than proving your coding prowess. In today’s hectic apps world you need to be a marketing wiz too. And with the seemingly endless array of social media sites, technology bloggers and advertising channels, putting together marketing materials and getting them into the right online properties may seem daunting.
But don’t fret, our marketing gurus have come to the rescue with Marketing in a Box (MiB) — yes MiB, not saving the world from aliens but ensuring your coding brilliance doesn’t get consigned to a dusty corner of the app store.
Congratulations to our Learn and Win prize winners for January and February. The winners all attended Nokia Developer webinars, then answered a test question in our follow-up survey.
The January winners are:
- Kapila Nissanka of the U.K. and Adrian Stoicuţa of Romania will each receive a lovely Nokia Asha 305 phone. Adrian is a three-time winner.
- Alfredo Horoch of Argentina won a Nokia Bluetooth Headset BH-221.
- Ade Setiawan of Indonesia has won a Nokia Universal Portable USB Charger DC-16. Ade is a two-time winner.
- Nice Nokia T-shirts were awarded to: Sara Margarida Gaspar da Silva of Portugal; Richard Brown of the U.S.A.; Maruilio Silva of Brazil; Girish D. Padia of India; and Z. Mwangi of Kenya.
And in February:
- Asha phones were awarded to Richard Brown (USA), Mehul A. Jajal (India), and Najath Abdul Azeez (India.)
- The sweet BH-211 headset is in the hands of Ron Hardy (USA)
- And Asha t-shirts went out to @adesetwitt, @avanux, and @Neny_91.
Through April, we will be giving away Nokia Asha 305 phones, various phone accessories, and Asha T-shirts each month. We still have plenty of new and exciting webinars lined up for you, and Learn and Win for 2013 has more prizes than ever.
Learn more about Learn and Win, and register to enter.
The Nokia Premium Developer Program (NPDP) is one sweet deal. For just $99 (USD) a year, members are eligible for up to $1,500 (USD) worth of benefits and services to enhance their Windows Phone development.
A new offer could make NPDP membership even sweeter. Attend a Nokia Developer webinar this month on using Buddy.com (a standard NPDP benefit), and you could win a free one-year NPDP membership.
Buddy provides cloud-based services that can help you build Microsoft Windows Phone 8 apps quickly — and without worrying about the back end. NPDP members are entitled to as many a 1 million API calls a month to the Buddy Platform.
A Nokia Developer webinar, entitled ‘Lumia App Labs: Getting started with Buddy’, will show you how easy it is to enhance your Windows Phone development. Live coding demonstrations will show you the Buddy APIs that deliver common app scenarios as a service. You will also learn to use Buddy APIs to instantly add app functionality, such as global user accounts, photo albums, messaging, friend and group features, and Push notifications.
As a special bonus, one lucky webinar participant of the webinar will win a free one-year membership in the NPDP. Details will be explained during the webinar.
The ‘Getting started with Buddy’ webinar will be held on 20 February at 8 a.m. London; 1:30 p.m. New Delhi; 4 p.m. Singapore. It will be held a second time on 21 February at 8 a.m. San Francisco; 10 a.m. Mexico City; 4 p.m. London.
Register now to attend.
Nokia Developer Chintan Dave is February’s Champion of the month and an active participant on the community’s discussion boards, blogs, and wikis. His recent contributions to the Nokia Developer discussion boards – where he is known as chintandave_er – include posts on HTML-to-PDF conversions and Series Java 40 winners. Chintan also writes a Nokia Developer blog. And he is a moderator and frequent contributor to the Nokia Developer wiki.
Chintan is based in Mumbai, India, where works as a software engineer for SFW Ltd., a U.K.-based software-development and consulting company. In his job, Chintan has developed mobile apps for platforms including Windows Phone and Symbian, and mobile web apps. App development is also one of Chintan’s hobbies, and he has published several apps on both Nokia Store and the Windows Phone Marketplace, including Know Your Rashi, World’s Greatest Speeches, and India News TweetTalk. He is also among the winners of the recent Windows Phone 8 wiki contest.
Check out the latest news from, Sanoma Group, one of the largest media companies in Finland. They just came out with an interesting press release for those of you who are interested in evaluating the business case for developing on Windows Phone.
A couple of highlights from a Nokia perspecitve:
“Nokia is a favourite among Finns
The visitor statistics of Sanoma online services also indicate changes in the popularity of mobile devices. It seems that Finns really embraced Nokia Lumia last year.
”Sanoma’s network and number of mobile visitors indicates that the total traffic from Lumia phones exceeded that from Android phones in the summer and it also reached the traffic level of the iPhone at year-end,” says Anders Stenbäck, Director of Sanoma’s digital partnerships.
In the autumn, Sanoma and Nokia launched co-operation through which new Lumia phones have Helsingin Sanomat and Ilta-Sanomat apps pre-installed.
“The co-operation with Nokia has been productive and it has also clearly increased the number of users of our Windows apps. Finland still remains Nokialand,” says Stenbäck.”
Check out the full press release here >
Congratulations to December’s Learn and Win prize winners. Our 10 winners attended Nokia Developer webinars during December, then answered a test question in our follow-up survey. And the winners are:
* Zacharia Mwangi of Nairobi will receive a lovely Nokia Asha 311 phone.
* Najath of India will receive an equally lovely Nokia Asha 303 phone. ‘The Nokia Developer Webinar series was really interesting and informative’, Najath says. ‘It is also great to be winning prizes by attending them.’
* Adrian Stoicuţa of Romania has won a Nokia Bluetooth Headset BH-211. Adrian is a two-time winner.
* Enlik Tjioe of Indonesia has won a Nokia Universal Portable USB Charger DC-16.
* Ade Setiawan, also of Indonesia, won a Nokia Essence Bluetooth Stereo Headset BH-610. ‘I’ve been waiting for this for a long time and I’ve finally chosen a winner’, Ade says. ‘I’m very pleased.’
* Nice Nokia lanyards were awarded to: Girish Padia of India; happydrim of Korea (another two-time winner); Shintu Dhang of India; Ron Hardy of the United States (another two-time winner); and Muhammad Ahmmad of Poland.
With that, our Learn and Win 2012 contest has come to an end. Thanks to everyone who attended Nokia Developer webinars during 2012. This year, we have plenty of new and exciting webinars lined up for you, and Learn and Win for 2013 has more prizes than ever. To learn more and register, check out the Nokia Developer webinars page today. See you online!
Nokia Developer Champion Josue Yeray Julian Ferreiro is January’s Champion of the Month and a self-proclaimed ‘passionate’ advocate of the Windows Phone platform. Based in Bilbao, Spain, and a Nokia Champion for less than a year, Josue has worked with Microsoft mobile technologies for the last six years. He collaborates frequently with other members of the Windows Phone community, both online in forums and in person at live events. He is the author of a book (in Spanish) on developing for Windows Phone 7.5, with a second book — this one dealing with Windows Phone 8 — on the way. Josue speaks frequently on Windows Phone, including a monthly podcast; writes articles about Windows Phone for magazines and his blog; and contributes regularly to the Nokia Developer discussion boards and community blog. Congratulations, Josue!
Meet Nokia Developer Champion of the month Josue Yeray Julian Ferreiro.
INTERGAME 2013 is a conference and exhibition of key game industry actors that are interested in cooperation, exploring new opportunities and exhibiting latest products. The conference will take place in Tallinn, Estonia on January 31st – February 2nd.
Lucian Tomuta from our Developer Experience team will join the conference and speak about “Game development for Windows Phone 8″. Check out the agenda here.
Nokia will also support the Pitch Contest, which is your chance to demonstrate your innovative ideas in front of a group of venture investors.
We hope to see you there!