Health Pack Games, a publisher of mobile games, has been using Nokia Ad Exchange (NAX) to cross-promote its apps, and monitor its global downloads and in-app advertising results, and they like what they see. The game publisher has seen higher click-through rates, higher conversion rates, and substantial revenue improvements.
Canada-based Health Pack Games offers mobile games, including Monster Stack 2 and Chicken Story 2. Both games run on multiple platforms, including Windows Phone 7-based Nokia Lumia smartphones.
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