We understand that for a developer, marketing an application effectively is a key to succeeding in the market. To help developers effectively market their apps, we have been actively working on a suite of marketing tools for your apps called “Marketing in a Box”. Today we are introducing Marketing in a Box beta. This suite of tools will help developers create winning app marketing strategies and the assets to support them.
Marketing in a Box contains two key elements:
- Marketing guidance — guides and videos covering the complete spectrum of app marketing (marketing basics, launching an app, and using digital media, among others).
- Digital Marketing Toolkit — both existing tools, such as OMT, and new tools to create promo videos and various web content to support marketing activities.
The Marketing guidance material will take developers through:
- Conception — what to do while their app is in planning and early development.
- Buzz — how to build interest in the app from beta testing to launch.
- Launch — how to effectively launch their app.
- Community — how to build a community of users to support and spread the word about the app.