DVLUP, Nokia’s rewards program for Windows Phone app developers, is shedding its “beta” label, and entering the next phase of its own development, opening its doors to members from more than 20 countries worldwide.
With a brand new look and feel, one of the biggest changes to DVLUP is the addition of a “Campaigns” feature. This new online tool makes it easy for Windows Phone app developers to create, book and manage marketing campaigns promoting their own apps on both a local and global level.
“For the first time, developers will have a transparent path for their app to get featured in app discovery and marketing channels,” said Chanse Arrington, Global Head of Developer Business Tools at Nokia. “We feel this is a big step in creating a truly participatory and fair app ecosystem, where developers are in complete control of their own success.”