We didn't believe him at the time because his number was so low, but three weeks ago our marketing consultant predicted our OVI downloads within 3%. He based his prediction on what marketing he saw for OVI and what users were saying about the OVI store on the internet.
There are two sites we didn't promote ourselves, one being OVI because we couldn't link to our products. In roughly the same timeframe, we had 20 times more downloads on the other site, but the other site has been around for longer, so that gives me hope for OVI.
Since launch, OVI has felt like a beta. (Actually, Nokia probably would have benefit from taking 60 days to do a OVI beta available only to publishers.) There hasn't been a lot of marketing to push the OVI store, so hopefully that's coming once some of the issues are resolved.
One way Nokia can avoid the 99%/1% issue is to copy Apple's marketing, but not their shovelware. Apple bragging about 10,000 apps isn't something to be proud about when 9,500 of them are crap.