Key elements of Nokia’s strategy
build a new winning mobile ecosystem in partnership with Microsoft
bring the next billion online in developing growth markets
invest in next-generation disruptive technologies
increase our focus on speed, results and accountability
Regaining leadership in the smartphone space
To help us achieve our mission, Nokia has formed a strategic partnership with Microsoft that will, we hope, see us regain lost ground in the smartphone market. Together, we intend to build a global ecosystem that surpasses anything currently in existence. The Nokia-Microsoft ecosystem will deliver differentiated and innovative products with unrivalled scale in terms of product breadth, geographical reach and brand identity.
Connecting the next billion
In feature phones, Nokia’s strategy is to leverage its innovation and strength in growth markets to connect even more people to their first internet and application experience. By providing compelling, affordable and localised mobile experiences, particularly to emerging markets, our ambition is to bring the next billion online.
We will continue the renewal of our Series 40 platform in QWERTY, touch & type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to consumers and enable business opportunities for developers.
Stephen Elop, Nokia President and CEO
Our new strategy is supported by changes in Nokia’s leadership, operational structure and approach. The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability.
Nokia’s strategy is about investing in and ensuring Nokia’s future. “I have incredible optimism,” said Stephen Elop, Nokia President and CEO, “because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past.”