I'm a 3rd year BSc Tech (Telecoms/Industrial Design) student, preparing my final year project, which is to be a case study. My case study is on the development history of Bluetooth, and must cover a variety of areas including technical specifications, design and everyday use.
One area I am having trouble with is the marketing aspect. I am to analyse the marketing strategies used by the original developers in analysing the need for such a technology, and how they went about convincing other companies to get involved and start developing Bluetooth-enabled products.
If anyone could assist me with finding this information, I would be most grateful. I will check back here regularly, or you can email me at email@example.com