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The market for third-party smartphone applications in North America is growing rapidly across a wide range of categories. Location-based Services, Social Networking, Multimedia (including user generated content, video blogging and distribution, & mobile TV streaming), Enterprise verticals such as CRM, anti-virus/mobile device security, & secure instant messaging, as well as Flash Lite applications showcasing branded content through compelling UIs, and web widgets for quick and easy access to users’ favorite internet content such as Sports, News, and Infotainment.
In Latin America, games, personalisation (themes, wallpapers, ringtones), audio streaming & Internet radio, and video downloads are popular services, with Location-based Services starting to grow in interest and usage.
Forum Nokia Developer Relations/Business Development teams engage with Forum Nokia PRO & Launchpad developers in North and South America, providing access to key business groups within Nokia as well as to mobile operators and application/content aggregators.
Forum Nokia regularly schedules technical events (Code Camps) to educate developers about platform technologies and developer tools/SDKs and arranges matchmaking events (Tech Days) through which PRO developers are introduced to operators and Nokia device teams.
Operators
These operators are some of the largest in the Americas:
U.S.
- AT&T (70.1 million subscribers)
- Verizon Wireless (65.7 million subscribers)
- Sprint Nextel Corporation (53.8 million subscribers)
- T-Mobile USA (28.7 million subscribers)
Latin America
- America Movil S.A. (153.4 million subscribers, Mexico)
- Telcel (Mexico)
- TIM Celular (32.1 million subscribers, Brazil)
- Vivo (33.7 million subscribers, Brazil)
- Oi (Brazil)
Canada
Aggregators
GetJar (U.S.)
GetJar is a popular worldwide-distribution service for mobile applications, with 150,000 visitors a day and more than 12 million
mobile downloads a month. Users have multiple ways to download applications to their mobile devices — via the Web, WAP, and
Facebook. GetJar helps mobile developers test and launch their software through free access to 70,000 beta testers, device
databases, and traffic analysis tools. GetJar also helps developers distribute their offerings through site promotions, shared
advertising, mobile-based billing, and delivery via external partner sites.
Find out more about GetJar
MobiHand (U.S.)
MobiHand has created and is rapidly expanding an extensive network of online and mobile distribution partners that reach millions
of mobile enthusiasts worldwide. The company works with developers and publishers to launch, market, and sell their products
through the MobiHand network.
Find out more about Mobihand
See MobiHand in action www.mobihand.com
MobiHand Partner Program (PDF file, 412 KB)
Motricity (U.S.)
Through access, delivery, and control of mobile content, Motricity enables people everywhere to enjoy the independence and
productivity of a mobile lifestyle. The company offers content providers a unified system for content submission, qualification,
management, and catalog deployment in a typically brief turnaround time of two to six days. Its Content Provider Program offers
a single point of access to its distribution channels, fast time to market, and the opportunity to maximize revenues.
Get started with Motricity (This link will take you to Motricity's Mobile2Day.de division, where you can register as a content developer by clicking "Add new user" in the New Login section.)
Handmark (U.S.)
More than 66 million mobile consumers in the U.S. have access to content distributed though the Handmark Handmarket network.
Handmarket manages stores under operator and direct-to-consumer brands, and it brings featured S60 titles to other partners'
mobile content stores, such as the AT&T MEdia Mall.
To learn more, visit the Handmark Web site's Partners section or contact Eric Pfeifer, director, business development, Handmark, at epfeifer@handmark.com
Thumbplay (U.S.)
Thumbplay is an online retailer of mobile entertainment content. The company aggregates, promotes, and delivers mobile content
directly to its members via its Web site. The site offers ring tones, wallpapers, games, and text-based services through a
membership-based community experience.
Find out more about Thumbplay
APAC Market Overview | China Market Overview | EMEA Market Overview
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