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Operators
Mainland China, whose population is about 1.3 billion, has two major mobile operators: China Mobile (CMCC) and China Unicom (CU). While there is a push to sign up new subscribers in rural areas using lower-end devices, the S60 platform, developed by Nokia, accounts for 7 percent of all devices shipped, or more than 2 million devices per quarter. That means the market also supports users who are eager for feature-rich experiences.
- CMCC: The world's largest mobile operator in terms of subscribers, CMCC serves 370 million subscribers (as of the fourth quarter of 2007) and is growing fast — 23 percent in 2007. Half of that growth is coming from rural areas. CMCC enjoys a 68 percent market share in China. Monternet is CMCC's mobile content brand. For more information, please visit the CMCC and Monternet Web sites.
- CU: For more information, please visit the CU Web site.
Hong Kong
The Hong Kong mobile market has one of the highest penetration rates worldwide, and multiple mobile operators compete in it, including the following:
Taiwan
Like Hong Kong's, Taiwan’s market boasts a very high penetration rate. Its mobile operators include the following:
Aggregators
KongZhong Corporation (China)
KongZhong Corporation is a provider of wireless services and also of China’s biggest WAP portal — kong.net. Kong.net offers
mobile users information services such as news, entertainment, and sports, as well as such interactive offerings as picture
and ring tone downloads, mobile games, chat, and dating.
Find out more about KongZhong
Magus Soft Co., Ltd. (China)
Magus Soft, which operates the joymobile.com portal, is a developer and publisher of mobile games and entertainment applications.
The company designs, develops, and markets complete mobile-entertainment solutions to operators, mobile device manufacturers,
and end users. Its focus is on games and on lifestyle and personalization applications supported by SMS, MMS, WAP, Java™ ME,
Symbian OS, and other technologies.
Find out more about Magus Soft
Find out more about joymobile.com
Find out more about the joymobile.com WAP site
SINA Mobile (China)
As a leading mobile value-added-service provider in China, SINA Mobile utilizes various platforms, including SMS, MMS, IVR,
WAP, and Java™ technology. Its product range covers subscriptions, dating, games, and downloads. The content is provided by
renowned brands such as Time Warner, Bandai, and WalkGame. SINA Mobile works with major domestic telecom operators, including
China Mobile, China Unicom, China Telecom, and China Netcom, to provide Chinese mobile-phone users with the best value-added
content services.
Find out more about SINA Mobile
TOM Online Inc. (China)
TOM Online Inc. is a wireless Internet company that provides value-added multimedia products and services. The company’s primary
business activities include wireless value-added services and online advertising that target young and trend-conscious consumers.
TOM Online offers an array of services such as SMS, MMS, WAP, and wireless IVR; content channels; search and classified information;
and free and fee-based advanced e mail. As of June 30, 2006, TOM Online was the only portal in China that enjoyed a top-three
ranking in every wireless Internet segment.
Find out more about TOM Online
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