Why mobilise websites?

If they're using a mobile device -- they’re browsing, too

There are about 4 billion mobile phones in use in the world today. They’re the world’s most popular technology, outnumbering televisions 3-to-1 and PCs by more than 4-to-1. With 40 per cent of all internet users having mobile internet access,[1] these small screens are rapidly becoming the main way people access the internet globally. And the growth is significant, with the number of mobile internet users doubling between 2006 and 2008.[1] By 2012, half of all devices accessing the internet will be mobile devices.[1] It’s also a global phenomenon: There are about 117 million Chinese mobile-web users, an increase of 113 per cent during 2008 alone.[2] And it’s outstripping desktop browsing growth: In the U.K., mobile internet growth between Q2 and Q3 was 25 per cent, compared with 3 per cent growth in use from PCs.[3]

Mobile means access to customers

The mobile internet offers significant opportunities to grow web presence and to retain and capture customers. Users who access sites from their mobile devices exclusively account for an average of 13 per cent of traffic, rising to 22 per cent of traffic for sites in the weather and entertainment categories.[4] These figures may be much higher in certain markets: In China, for example, 39.5 per cent of all internet access is from mobile devices.[2]

Nokia devices are the mobile internet leaders

Nokia devices account for more than 1 billion of the mobile devices in use today. With a 38 per cent market share, Nokia devices are the most popular way to access the mobile internet. The Nokia N95 and Nokia N70 are the most popular devices with internet users in Europe (accounting for 5 per cent and 4 per cent of traffic, respectively). The most popular device accolade also went to the Nokia N72 in China, Nokia N73 in India, and Nokia 3250 in Russia.[5]

Results from the Smartphone360 project found that between 2005 and 2008 the number of S60 users who regularly browsed the web grew from 58 per cent to 88 per cent of all users. Over the same period, browsing time doubled and the data traffic generated grew sixfold. In fact, data traffic grew fourfold between 2007 and 2008 alone.

Nokia is transforming the web, so you can transform customer experiences

Keeping an existing customer is five to seven times more profitable than attracting a new one. As your customers increasingly rely on mobile browsing to make decisions and purchases, keeping those customers on your web property is a vital part of retaining that profit. Nokia is transforming the mobile web from a passive experience to one that can engage the user. Leveraging this capability offers you the possibility of not just keeping your valuable customers but also creating a more valuable relationship by offering personal context to their browsing experience.

The future is now

There’s no time like the present to start working towards engaging the new class of mobile web customers, and it’s all done with technology you’re already familiar with from your traditional web development. Explore the technology behind mobile web browsing and widgets, so you can start embracing the future »

---

[1] Digital Marketplace Model and Forecast, June 2008, available at IDC
[2] The results of a study by China Internet Network Information Center (CNNIC), January 2009, available at GOV.cn
[3] Mobile Internet Growth, November 2008, available at nielsenmobile.com
[4] Nielsen launches TotalWeb, May 2008, available at nielsen.com
[5] Critical Mass: The Worldwide State of the Mobile Web, July 2008, available at nielsenmobile.com

Rate This