Of the four ways to generate money from your app, In-app-advertising and In-app-payment models are playing an ever increasingly large role for many developers.
In-app advertising is becoming one of the most proven business models to generate revenue from your app. By integrating an advertising solution into your app, end users can download it for free, while you generate revenue by showing ads integrated into the app.
In-App payments are one of the best ways to monetise your app right now. End-users like it as they get to download the app for free and can choose to buy additional features from within the app. This model, also referred to as the ‘Freemium’ model, helps you build apps with a higher, recurring revenue opportunity.