Monetizing your Asha app

Once you’ve conceived, toiled and created your app for the Nokia Asha platform, like any good business you’d like to see a return on your investment.

When it comes to monetizing your app, Nokia offers a range of business models to help you generate revenue. Each method has its own clear benefits and there is no right or wrong way, simply the best way for you.

Business models

Let’s take a look at the most common business models for monetizing apps.

 DescriptionBenefits

Asha Support

Free download Offer the app at no charge (no direct monetisation)
  • Best user exposure
  • Widest availability in terms of countries
Yes
Paid downloadCharge the user a specified price before the app download
  • Upfront revenues
  • Compatibility with many platforms
Yes
In-app advertisingOffer the app for free in exchange for delivery of in-app ads during app usage
  • Free-model with monetisation potential
  • Availability of many ad-solution providers
Third-party solutions
In-app paymentOffer the app for free, with options for the user to purchase virtual goods or unlock features
  • Combination of free- and paid-model benefits in a single app
  • Potential for recurring revenues
With Nokia In-App Payment

Payment Methods

Of the four ways to generate money from your app, In-app-advertising and In-app-payment models are playing an ever increasingly large role for many developers.

In-app advertising

In-app advertising is becoming one of the most proven business models to generate revenue from your app. By integrating an advertising solution into your app, end users can download it for free, while you generate revenue by showing ads integrated into the app.

In-app payments

In-App payments are one of the best ways to monetise your app right now. End-users like it as they get to download the app for free and can choose to buy additional features from within the app. This model, also referred to as the ‘Freemium’ model, helps you build apps with a higher, recurring revenue opportunity.

Business models 101

Read our insights and masterclass on business models to better choose the model most suitable for your app.