Localise your Windows Phone apps to increase your market potential 4X

By fpatton

October 31, 2013   Comments


If you only publish your Windows Phone app in English, you’re neglecting 75% of your potential users. English-only apps reach about 25% of Windows Phone users in their native language. Adding Chinese (simplified) and Spanish more than doubles your potential to about 60%. Add Russian, Italian, Portuguese, and French to cover the overwhelming majority of all Windows Phone users.

Localizing your app isn’t that difficult, but you need to plan in advance. Here are some resources:

Localise your app to one additional language and not only will you reach more consumers, you will also have the chance to win amazing prizes in our Nokia Create competition.