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  1. #1
    Regular Contributor
    Join Date
    Mar 2003
    Posts
    482

    Advantages of terminal wallets/benefits from mobile commerce

    Advantages of terminal wallets/benefits from mobile commerce

  2. #2
    Regular Contributor
    Join Date
    Mar 2003
    Posts
    482

    RE: Advantages of terminal wallets/benefits from mobile commerce

    Wallet is a key enabler for mobile commerce. This is the basis on which future mobile commerce applications in our terminals will be built.

    For customers:
    - With Nokia GPRS phones you can connect instantly to mobile Internet services around the world. You do not have to log on to the network: it's always connected. The user just has to browse and choose the services he/she is interested in and use his/her wallet for convenient online transactions
    - An easy way to fill data forms without keying in the information
    - Protected storage inside the terminal using a wallet code for access.
    - Offers many payment options (direct contact to merchants or use payment service providers).
    - Easy-to-use, applications have a common Nokia look and feel
    - The end-user always has the feeling of being in control of his/her transaction data

    For merchants:
    - Easy adaptation for WEB merchants
    - No changes in payment clearing with bank
    - Builds on existing technologies: WAP and ECML (Electronic Commerce Modeling Language)
    - New channel - more efficient and extensive service offered
    - Complements current Internet services
    - Extensive customer base - access to millions of customers
    - Reach your customers whenever you need to, wherever they are
    - Location-based services
    - Push advertising, direct marketing
    - User profiles - personalised services
    - Reach the right customers - advertise effectively!

    For operators:
    - More efficient and extensive service offered
    - If the wallet is used with payment servers, new business opportunities as a payment service provider arise - Operators are the most probable intermediaries in the future
    - Generate revenue from transaction commissions
    - Strategic position in customer relationship management
    - Utilise the capability of providing and storing virtual cards for wallets

    For developers:
    - The Internet is going mobile - the mobile environment offers new business opportunities for application development
    - Hundreds of service providers, millions of users (mobile phones already outnumber personal computers) - demand is high
    - An open platform to develop applications for mobile commerce such as ticketing, payment, etc.

    For financial institutions:
    - More secure and user friendly banking services
    - Expanded service offered
    - Trusted brand position - providing security (brand element of the phone)
    - Utilise the capability of providing and storing virtual cards for wallets

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