I must say that the frontpage for www.ovi.com is very confusing. If Nokia want to make a app-store. Please, make it easy to use and grasp. 50% if the screen is filled with icons I can't click. When I click game I end up at ngage. Sure this is fine if you want to confuse your ovi users even further with a whole new layout and buttons. And what is ovi blogs, files on ovi, ovi store, share on ovi etc etc. Sure, I can take my time to click on all these links. But will the average user that spend time on that?
To sum it up: I think that ovi tries to get all possible content of all kinds into one place.
Maybe this will change and be better when ovi store is released.