Just wondered whether anyone might like to share their thoughts/percentage figures on the viability of free demos/lite versions as a marketing device to boost sales?
Here's my current experience:
My SmartGrooves app has been for sale in the Nokia store for 30 days now and in that time 40% of the people who bought SmartGrooves, bought an add-on pack which
basically adds more sounds and vids to the app. Thus one assumes that nearly half of the people who buy the app like it enough to buy the add-on.
However, 7 days ago I released a free, fully functional demo that times out after 10 minutes and can only be played 5 times. It times out with a message saying where it can be bought.
In those 5 days it's been downloaded 11,000 times.
But sales have not increased at all.
What am I doing wrong? (and if you say 'just release an app that people want - it must be crap', then please say it!)
I'd just like to hear the 'wisdom of crowds' view from my peers - so let me have it!!
BTW, my view is that I should withdraw it. whaddya all reckon??