Does anyone know what is the syntax for command line params for application ovistore.exe

I am writting an app to "promote" certain content in Ovi and I need to open the content directly on ovistore.exe, NOT the browser, since that is a two step approach that in not user friendly.

I would also like to link demo versions to paying ones for my app.

I started this discussion in
but I was recommended to bring it here.