As we all know - or most of us - that paid applications on Nokia Store are being sold under a 'Price Point Policy' drawn / set by Nokia.
Where the application publisher can select one of the available Price Points - Let us say the lowest Price Point which is #1 - to be the price of the application.
According to Nokia Store 'Price Point Policy' when the application is set to the price point #1 :-
1- It is being sold for 1 Euro in countries as [ Finland - Germany - etc. ]
2- In the meanwhile it is being sold for 0.5 Euro in countries as [ Egypt ]
3- And For 0.07 - 0.21 Euro in most Asian / African countries.
* Note: These are the prices before the deduction [ Nokia takes 30% + Local taxes (if any) ].
And if we combined this 'Price Point Policy' with two facts:-
1- The low price of Nokia Asha mobiles (100$ give or take)
2- Indian market - as example - is one of the most important & supportive markets the applications developers counting on.
3- Unlimited updates for the purchased application from Nokia Store.
The result would be that any professional developer will not be confident to develop / sell applications for Nokia Asha phones, especially if the developer lives off the sales coming from Nokia store.
So either the developer will raise the price point to sell his / her application in a fair price in the Eastern & African markets & loose the European & Western markets (Who gonna pay 100$ for Asha mobile & pay 3 Euros for an application!!).
Or to keep the price point at 1 Euro and in return the developer will not make reasonable money from the Eastern & African markets.
- There might be solutions that come in ones mind, as making copies of the same application and setting a different price point for each copy & selling it in specific markets based on the 'Price Point Policy'.
But, as we all know that when a developer / publisher publishes a new application, (s)he needs the biggest support & publicity & 'Reviews' for the new application; And this will not happen if (s)he used the previously mentioned solution.
- Different solution is to publish one copy of the application on Nokia Store until the application makes a good reputation, after that the publisher creates other copies of the application & restrict each one to specific markets with different Price Point that guarantee a respectful revenue.
At this point the developer / publisher will be considered - From customers point of view - a vampire who is eager to suck their blood (Money).
Most Customers will loose their interest / confidence in this developer / publisher applications, which will damage the developer / publisher on the long term.
Conclusion / Suggestions:
1- To limit the 'Unlimited updates' of purchased application to a year since the day the customer bought the application.
This way the developers will be able to continue developing applications for Nokia Asha; In the meanwhile the customers will be satisfied with a full year of updates.
2- If Nokia is not welling to change the price point, then why not adding a feature for the publishers where:
- The Publisher will publish different copies of the same application.
- Yet, all copies will have the same link on Nokia Store (Same review page).
- But, Each copy will have it's own distribution countries & price point selected by the publisher.
* I believe this simple solutions will give Asha developers more confidence & the well to keep working on creating new applications, as they sell their applications for an accepted price - for both customers & developers - while they get the same support / publicity from Asha community world wide.
It would be appreciated if other developers / publishers share their opinions & suggestions; In the end we all (Customers - Developers - Nokia) in the same boat.
My best regards, and thank you for reading