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Using Marketing in a Box (MiB)
This article will focus and discuss on using the digital Marketing Toolkit of Marketing in a Box.
Note: This is a community entry in the Series 40 Webinars - Contribute and Win Competition 2013Q1 with Marketing in a Box competition.
Digital Marketing Toolkit is the area in Marketing in a Box to produce the marketing assets like promo videos, website and banners.
Before using the digital Marketing Toolkit, here's the list of requirements in order to use it: 1. Internet connection - Since MiB is an online web application, MiB cannot be used if the user has no internet connection. 2. Published Windows phone or Series 40 mobile application - The application that the user wants to create marketing assets. 3. Nokia Developer account - MiB will use the developer's account in getting the screenshot and other resources from the published Nokia application needed to produce the required output.
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Most of the developers are great in building apps but weak in marketing or promoting it. MiB created by Nokia is a good start in helping them to produce the necessary assets for marketing and to increase the sale/purchase of their apps. Upgrading the MiB and by adding a plugin to existing Nokia development tool or creating an offline MiB software would provide developers with more high quality features, better performance and more ease of use.