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Revision as of 13:50, 5 December 2007 by SannaH (Talk | contribs)

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Selling usability

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David Travis has written an article about selling usability to your manager. An alternative approach to a cost-benefit argument is to tailor your argument based on your manager’s MBTI personality type. It usually is that if you come up with something personal, it gets more attention. And to be honest the cost-benefit –approach is a bit of an old fashioned way that doesn’t really seem to convince enough.

On his article, David Travis offers three steps to personalize your arguments:

  • Assemble the benefits of usability: higher revenues, loyal customers, improved brand value, process improvement
  • ”Type” your manager: sensing vs intuition, thinking vs feeling
  • Tailor your argument: state or personalize the facts or the possibilities

This article with more clarification can be found here.

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