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Series 40 UI concept design webinar – companion article

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This article is companion for the Series 40 UI concept design webinars held in September 2012. It covers both sessions (22 August 2012 and 23 August 2012). See #Future webinars for information about our next webinars, planned in September.



Success in Nokia Store is dominated by apps with four- or five-star user ratings. Big companies know this and hire full-time UX specialists to ensure high ratings. The Series 40 UI concept design webinars provide essential guidance for those who don't have a dedicated UX specialist, walking you through a simple process of focusing on UX-design principles that are critical for the growing market for Nokia Asha Touch apps. The ideas are easy to follow, and after the webinar, you should be able to apply user-centric design to your own application projects.

This article contains possible solutions to the exercises covered in the webinar. It includes:

  • Check list before you start designing the app
  • Steps to design your a application
  • Problems, solutions and proposals for the webinar exercises
  • Discussion about open issues which could not be solved during the webinar Q/A session
  • A link to slide deck and recording will be added.

Check list

Answer the following questions before you start the design

  • Which problem does your application solve?
  • Who will be using your application?
  • When and where will people use your application?
  • What makes your application mobile?
  • What makes your application better than others?
  • How do you make money with your app?
  • How do you sustain your app (why do people continue buying your app or its content)?
  • What is the name of your application (the shorter the better)?

Steps to design your application

  • Idea
  • Write down all goals - with somebody else
  • Introduce and group goals
  • Vote for groups (vote per person = groups/2)
  • Prioritize by votes - and business drivers
  • Create a flow-end based on a goal
  • Define a start point (maybe the splash screen of your application)
  • Fill the necessary steps between the start point and the flow end
  • Create flows for all goals
  • Sort the flows (which flows belong together)
  • Group flow steps to views
  • Find a matching navigation structure
  • Prioritize functions and information
  • Compose your view
  • Test it
  • Re-design where necessary
  • Continue testing and adjusting the design


  1. When do you choose a tumbler instead of a list? Do not restrict this problem to Series 40 Full Touch LCDUI or Nokia UI.
  2. How do you use radio buttons and when do you use check boxes?
  3. Check ”panta rhei” from www.wikipedia.org
  4. Compose a view
    • Business driver is to sell e-tickets for a soccer game within an entire soccer league
    • In the previous view, the user has chosen this certain game. For this game she wants to buy tickets
    • Only Series 40 full touch
    • No category bar, standard header bar and Back button
      • View items [amount of votes, max 8]
      • Buy tickets (link) [6]
      • More information about the stadium (info) [1]
      • Show how many tickets have been bought for this game by this user (info) [8]
      • Display the e-tickets [6]
      • Show start time (info) [7]
      • More information about the soccer teams (link) [1]
      • Show stadium name (info) [5]
      • Navigate me to the stadium (link) [4]
      • Show stadium adress (info) [2]
      • Show emblems of soccer clubs (info) [8]

Proposals and solutions

These will be added after the second webinar session (23.08.).

Q/A session

No questions from the webinar so far.

Future webinars

The next (planned) UX related webinar is:

  1. User-centric Design of Series 40 Apps: Games (preliminary title). This will cover game interaction paradigms, menus, etc.
    • 13.09.2012, 10:00 Helsinki time
    • 19.09.2012, 18:00 Helsinki time
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