The Nokia Lumia opportunity

The development opportunity for Nokia Lumia products powered by Windows Phone is growing fast across the globe. Check out some figures that show what this opportunity could mean for you:

  • Windows Phone has been recognised as the fastest-growing smartphone operating system, with 91 per cent year-over-year growth in 2013 (source: IDC, February 2014).
  • Windows Phone app downloads have increased more than 266 per cent and revenues 175 per cent in the past year.
  • The Windows Phone Store, available in 50 languages and more than 190 markets, offers increased revenues via operator billing — up to six times more than revenues via credit card.

And don’t miss the cross-screen opportunity with Windows on tablets and even on desktops. You can develop for all of these from a single environment, leveraging the same technologies and even APIs and same projects across – Windows and Windows Phone 8.1 make this a reality for the first time.

Reach more consumers easily with universal Windows apps

To grow your business as a developer, you need to look to reach new consumers and keep them engaged.

Universal Windows apps, which are apps created from a single project to target Windows phones, Windows tablets and PCs, help you address consumer acquisition and engagement as follows:

  • If you are a Windows Phone developer, universal Windows apps will help you reach users on tablets and PCs. This is a new set of consumers who could experience your work for the first time on these devices.
  • Your app consumers work across phones, tablets and PCs to accomplish their day to day tasks. They expect similar app experiences and seamless switching across these devices. Universal Windows apps give you an opportunity to engage with these consumers on devices of their choice.

Designing, building, scaling and deploying universal Windows apps is made easy with the following tools and services:

  • Visual Studio’s ‘Shared Projects’ feature makes it easy to share code across phone, tablet and PC apps.
  • Microsoft Azure can help you store information to and retrieve from the cloud to enable seamless transition across devices.
  • Universal indicator on the Store will help drive consumer attention and potentially more downloads and higher use of your universal Windows app.

In summary, universal Windows apps help you leverage your work across the broadest set of hardware form factors.

Simple payment options help you unlock the opportunity

Consider this: When it comes to smartphone growth, the biggest potential and overwhelming momentum are found in markets with high consumer aspiration. In these emerging markets, low credit-card penetration hinders content monetisation. This means that credit cards are not viable payment instruments for apps in these markets. The Windows Phone Store is in a unique position to cater to these markets with premium content. Here’s why:

  • Operator-billing coverage for the Windows Phone Store is at 54 operators across 34 markets as of this writing, ahead of Google Play. Get the most up-to-date list of operators and countries here.
  • When operator billing is put in place in a market, the Windows Phone Store sees an overall 6-8x lift in paid transactions in emerging markets and a 3x lift in more-developed markets.

People love using their Nokia Lumia products powered by Windows Phone. Thanks to the unfragmented nature of the platform, its security, its quality assurance, and its Smart Presentation filter that ensures only relevant apps are shown to a user, consumers can be delighted by anxiety-free app experiences. Apps run on devices without compatibility problems and are free of malware.

Windows Phone 8.1 gives you still more opportunities to integrate and drive up the number of active users in their services. The new Action Center is highly customisable and easy to use. The new People Hub integration creates a new class of social apps. And integration with hardware features such as SensorCore helps you to add value for consumers by adapting user experience to their contexts or locations without depleting battery life.

Localisation means more users and more revenues

Did you know that only 8 per cent of the world’s people speak English as their first language? Even people who read English are more comfortable with — and more likely to spend money on — content in their native languages.

Windows has historically been at the forefront of localisation, and Windows Phone is no exception:

  • With over 190 markets and 50 languages covered by Windows Phone, localisation is an important success factor and can multiply downloads as well as revenues.
  • Supporting 50 languages sounds like a lot. Don’t worry: With just English, Chinese (Simplified), Spanish, Portuguese, Russian, French, Italian, and German, you’ll be covered for the majority of overall value generated through the Windows Phone Store.

Learn more about the importance of localisation in our Insights Report here.

How do you localise your Windows Phone apps?

You can easily localise Windows Phone apps using resource files generated by the Visual Studio tool chain. There are several commercial services as well as community sites available for translating apps. The investment into internationalisation and localisation pays off with more downloads, more revenues, and more active users.

In summary, Windows Phone has great momentum in the marketplace and offers you access to new and emerging mobile markets.

Get started today with Windows Phone development here.