The affordable smartphone is the single fastest-growing mobile segment, with annual growth expected to exceed 20% in the coming years. Roughly 80% of this growth is driven by emerging markets in which Nokia has a strong presence, brand preference, and unparalleled reach. In these markets, new smartphone purchases are often a consumer’s first internet-connected device. The Nokia X family targets this sweet spot of growth, creating new opportunities for developers.
With the introduction of Nokia X2, the Nokia X family is now targeting well over 75 countries.