Lumia - Vine
Jan 2014

Developed for Windows Phone, Vine enables users to see and share life in motion. Users can create short, beautiful, looping videos in a simple and fun way, and share them with friends and followers on the go.


  • The user interface is high contrast and well aligned with the Vine brand.
  • The application uses the native Segoe font ensuring a clean, light, and open look.
  • Fun, colourful and lightweight illustrations are used throughout the app to assist with navigation.
  • Categories are also colour-coded to improve wayfinding.


  • The application opens with a bespoke layout containing a vertical list of the newest videos.
  • Users can swipe through a series of panels to reach remaining sections that contain user activity, a browsable list of categories, and the full user profile. Panels are discoverable, and identifiable thanks to a series of icons located at the top of the interface.
  • Users can also launch the video recorder from any view, by tapping an icon located on the application bar. The application bar also provides access to a collection of utility settings.
  • Users can navigate back from all views using the dedicated hardware key.


  • Users can pin favourite categories to their home screen for easy access.