Nokia Insights Report — In-app Advertising
Some do it for fun, some do it to impress their friends, and others do it to sharpen their programming skills. But most developers create apps to make money – then use that money to develop future apps. When it comes down to it, apps are all about business. The challenge for many developers is figuring out the best way to make their app pay, and to do it in a way that is in line with the app category, their own revenue objectives and that does not harm the user experience.
In-app advertising is a relatively simple way for developers to make money quickly from their creations, while largely maintaining a good user experience. It has worked for Angry Birds, and media-based apps such as The Guardian – even the mobile versions of Twitter and Facebook include ads.
This article spells out the foundations of in-app advertising and provides guidelines showing the best ways for developers to use it to maximize their revenue.